William Hill: UKGC licence

Licence at a glance

Brand

William Hill

Domain

williamhill.com

Licence holder

WHG (International) Limited

Account number

39225

Licence status

Active on 9 November 2026

Casino activity since

1 November 2014

Licence numbers

039225-R-319373-015

Domains on the account

1

Facts restated from the Gambling Commission public register, read 9 November 2026. Domain names are declared by the licensee.

What the licence covers

WHG (International) Limited holds a remote operating licence, which the register splits into separate activities. Besides casino, the account is licensed for bingo, gambling software, betting, real event, betting, virtual event and pool betting. In plain words:

• Remote bingo: online bingo games.
• Remote casino: casino games such as slots, roulette and blackjack offered online to people in Great Britain.
• Gambling software: supplying the software that runs gambling games.
• Remote betting on real events such as football or horse racing.
• Remote betting on simulated events such as virtual racing.
• Pool betting: stakes pooled and paid out to winners, as in a tote.

Read more on the remote casino licence page and in the guide to licence types.

The holder's record with the regulator

The register lists 1 regulatory action against WHG (International) Limited. The entries restated below are the Commission's public decisions on this account.

• 7 August 2025 Sanction: financial penalty

An action is a finding about the company's controls at a point in time. It does not by itself mean the licence is at risk. The wording of each decision is on the Gambling Commission's regulatory actions page, and our guide to fines and sanctions explains the terms.

Other brands under WHG (International) Limited

This is the only domain declared on the account.

Check this licence yourself

1. Open the Gambling Commission register of gambling businesses.
2. Search for account number 39225 or the name WHG (International) Limited.
3. Confirm that the status is active and that the domain williamhill.com is listed under the account.
4. Compare the company name in the site's terms with the register entry.

The full routine is in how to check a UKGC licence.

What players say

Reviewers of the William Hill app are broadly positive about the range of games and about having casino and sportsbook in one account. Many find the interface easy to follow, and several describe the reward terms as fair when read carefully. Complaints concentrate on customer support, which some call slow, and on wagering conditions that were harder to meet than expected. A few report app problems such as crashes or poor loading, and others would like a deeper selection of games to choose from. Comments on results are uneven and often reflect a single session rather than the app itself, as they do elsewhere.

Source: public reviews in the Google Play and App Store listings of the brand's apps, November 2026.

Assessments from comparison sites

A reassuring name with a clean, well organised interface and a long-running bookmaking heritage: that is the William Hill described by comparison sites. Reviewers praise a wide variety of slots, polished presentation and round the clock support. Deposits can be made in several ways from a low minimum, and the fastest withdrawals are published at about a day for e-wallets. The British licence is held by a William Hill group company. Criticisms centre on an underwhelming run of ongoing incentives and on account limits that some players find restrictive. Otherwise the sources describe a competent, familiar product and place its strengths in design and breadth rather than in any one feature.

Because comparison sites are often paid by operators, commercial interests can sit behind their verdicts. Summarised from independent English-language review sites, November 2026.

Questions readers ask